Ask the Realtor: What Can I Do to Encourage the Sale of My Home in the Winter?

Even in winter, don’t ignore the importance of landscaping to the curb appeal of your home. The lawn above is tidy and free of leaves, and the bushes have been shaped.

As the weather grows colder and the holidays approach, many sellers take their homes off of the market. But, there are times when selling your home during the winter is a necessity. How can you sell your home quickly during the year’s slowest sales season?

Price strategically so that your home appeals to the greatest number of buyers. You want to have the best home in that price range.

Next, be flexible on price and a settlement time frame if your primary goal is selling your home. This isn’t the time to test the market to see how much money you can get, or to expect buyers to jump when you say jump.

Finally, be sure your home is available for showings at all possible times. It’s a hectic time of year for everyone, and time is limited for interested buyers.

What about appearance and staging? We recommend that you put fresh mulch around the yard, cut the grass and rake the leaves. Remove any and all snow from walkways, and keep snow salt handy to quickly melt ice that forms. Also, avoid outdoor decorations, and limit the holiday decorations inside the home, so that potential buyers can picture making their own holiday memories there.

Turn on lights inside the home to keep it bright, and set the thermostat at a comfortable temperature. Also, place absorbent mats at any entry to the home, to avoid staining the carpets and to help prevent guests from slipping on wet floors.

WEICHERT, REALTORS® — New Colony is always available to answer any questions you have, and to connect you with professional home stagers and contractors who can help you to prepare your home for sale. Call us at 410-381-3331.

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