BOOST Your Business: FSBOs Need You

By David Vane and Michael McKenna

We’re offering the BOOST program free to our Realtors®. It is an 8-week course to improve your confidence, strengthen your skills, and give you a plan of action for prospecting new buyers and sellers.  It begins Wednesday February 4.

The sign may read “For Sale By Owner,” but what FSBO really means is Frustrated Sellers Become Open … to speaking with you.

These are the three stages of the private seller mindset when it comes to Realtors®:

  • Get lost!
  • Let’s talk.
  • Help!

FSBO signIn our BOOST program, we’ll share the actions and approaches you can take at each stage to move from one to the next quickly. We’ll give you specific talking points for opening a dialogue and continuing to show sellers how you can reduce their stress, save them time and get their house SOLD.

We’ll also talk about how critical the follow-up stage is in converting a FSBO. Did you know it typically takes four follow-up calls for a 78% chance of converting the prospect? We’ll show you how to increase your chance of success.

Need a BOOST? Sign up now through the Weichert intranet. Visit this page tomorrow for another look at our program topics.

Wednesdays at 12:30 pm
from Feb. 4, 2015 through March 25, 2015
6925 Oakland Mills Rd. Ste A
Columbia, MD 21045

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