Sales BOOST: How to Close Your Open House Guests

By Michael McKenna and David Vane

It’s the day of the open house. The property is de-cluttered, well-staged, and has been advertised extensively through Weichert’s promotional network. Guests are on their way … so what’s next? BOOST flyer

One of our BOOST sessions will teach you how to create positive interactions with your guests and build long-term connections. The first rule is to listen closely to what your guests say and how they say it. Start with one of these open-ended questions to get them talking:

  • How did you hear about the open house?
  • Are you from this area?
  • Do you currently own a home?
  • What line of work are you in?
  • Are you familiar with this neighborhood?

We’ll also give you closing dialogues to keep the conversations going even after the open house, specifically written for each type of guest: the browser, the actively interested buyer, the buyer who wants the neighborhood but not the house, and the nosy neighbor (who may be a prospective seller).

Need a BOOST? Sign up now for this free 8-week course through the Weichert intranet. Visit this page Thursday for another sneak peak at our program topics.

Wednesdays at 12:30 pm
from Feb. 4, 2015 through March 25, 2015
6925 Oakland Mills Rd. Ste A
Columbia, MD 21045

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